Privacy Policy

Thank you for visiting our website, we appreciate your interest.


Privacy Policy in accordance with the EU General Data Protection Regulation ("GDPR") for the Globe Buddy websites and social media appearances. Updated: March 2021.

Data controller

The data controller, as defined by the GDPR, is:

Globe Buddy ApS

Gethersvej 30B, 3. th.

8900 Randers C


Email: hello@globebuddy.dog

Phone: +45 41234979

Data Protection Officer

Our Data Protection Officer can be contacted at hello@globebuddy.dog.

Legal basis for processing

Data processing is carried out in accordance with Art. 6 (1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently, if there are any concrete indications of illegal use. The subject of data protection is personal data. According to Art. 4 (1) GDPR, this refers to individual details about personal or factual circumstances of an identified or identifiable natural person. This includes, for example, information such as name, postal address, email address or telephone number, but also usage data such as your IP address.

SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login details or contact requests that you send to us as the website operator. You can recognize an encrypted connection by your browser’s address bar reading “https://” instead of “http://” and the lock symbol in the browser bar. We use this technology to protect your transmitted data.

Data collection on our website

Data collection

Globe Buddy or its webspace provider collects data for technical reasons every time the web pages are accessed:

• the name of the website accessed,

• the time,

• the date,

• the browser type and the operating system used,

• the previously visited website and

• the IP address (if applicable: in anonymized form).

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission. We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) GDPR. You have the right to withdraw your consent at any time simply contacting us per email. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Commercial information

Marketing newsletter

You can subscribe to our newsletter via our website. The input screen determines which personal data are shared with us when subscribing to the newsletter.

We use our newsletter to regularly communicate our offers to our customers and business partners. You can, therefore, only receive our company’s newsletter if

• you have a valid email address and

• have registered for the newsletter.

For legal reasons, as part of the double opt-in procedure a confirmation email will be sent to the email address you provided when registering for the newsletter. This confirmation email is sent to check if you are the holder of the email address and have authorized the newsletter.

When you register for the newsletter we also save the IP address used by your IT system at the time of registration, which is issued by your Internet Service Provider (ISP) as well as the date and time of registration. We must collect this data to investigate any (possible) misuse of your email address at a later stage and it is therefore lawful for the purposes of our security.

The personal data collected during registration are used solely for sending our newsletter. Furthermore, subscribers to the newsletter may receive information via email if this is required in order to administer the newsletter service for registration purposes, which may be the case if our newsletter is amended or technical circumstances change. Personal data collected for our newsletter service are not shared with third parties. You may terminate your subscription to our newsletter at any time. You can at any time withdraw your consent to the storage of the personal data you shared during registration. A link is provided in each newsletter to allow you to withdraw your consent.

The legal basis for data processing for the purposes of sending a newsletter is Art. 6 (1)(a) GDPR.

Used services and service providers

Our email newsletters are sent via the technical service provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, USA ("ActiveCampaign"), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 (1)(f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. email address) is stored on ActiveCampaign’s servers in the USA.

ActiveCampaign uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

To protect your data in the USA, we have concluded a data processing agreement ("Data-Processing-Agreement") with ActiveCampaign on the basis of the standard contractual clauses of the European Commission to enable the transmission of your personal data to ActiveCampaign. If you are interested in viewing this data processing agreement, you can do so here: https://www.activecampaign.com/legal/dpa.

ActiveCampaign is also certified under the US-European data protection agreement "Privacy Shield" (https://www.privacyshield.gov/list) and thus undertakes to comply with EU data protection regulations.

You can view ActiveCampaign’s privacy policy here: https://www.activecampaign.com/privacy-policy.

We use Landingi, a service that can be used to create landing pages for advertising purposes and for lead generation. Landingi is provided by Landingi sp. z o.o., Gliwice, ul. Witkiewicza 6, 44-100 Gliwice, Poland ("Landingi").

The legal basis for the processing of the resulting and subsequently disclosed personal data is Art. 6 (1)(f) GDPR. Our legitimate interest lies in the analysis, communication, sales, and promotion of our products and services.

The landing pages are displayed either under the domain of the main page globebuddy.dog as a subdomain or under special linked domains (e.g. globebuddy.dog/de). They may contain forms with which we collect information such as names, email addresses or other personal data with the consent of the visitors and stores and processes it for the purpose of contacting the advertiser.

The information and data collected via the form are stored in the Landingi application.

We would like to point out that this might cause user data to be processed outside the European Union, particularly in the United States.

We have concluded a "Data Processing Addendum" (https://landingi.com/dpa) with Landingi. This is a contract in which Landingi commits to protect the data of our users, to process them on our behalf in accordance with their data protection regulations and in particular not to pass them on to third parties.

The Landingi Privacy Policy can be found at https://landingi.com/privacy-policy.

Social media appearances

Facebook and Instagram

We maintain the Facebook and Instagram profiles "Globe Buddy" and "Globe Buddy". The provider of the platform is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Harbour, Dublin 2, Ireland ("Facebook").

We use our profile on Facebook and Instagram to provide regular information about our company and our projects.

The maintenance of our Facebook and Instagram profile is based on our legitimate interest in promoting our company and our services in accordance with Art. 6 (1)(f) GDPR.

If you use Facebook or Instagram, your data is regularly processed for analysis and advertising purposes in order to display interest-related advertising within and outside of Facebook and Instagram. For this purpose, cookies and pixels are regularly stored on the user's devices, also across devices, through which the user's usage behavior and interests can be tracked.

For more information on data usage by Facebook and Instagram, settings and opt-out options, please see the Facebook Privacy Policy: https://www.facebook.com/policy. Responsibility under data protection law within the meaning of Art. 26 GDPR is regulated in the Page Controller Addendum, which you can download from https://www.facebook.com/legal/terms/page_controller_addendum.


We maintain the Twitter account "Globe Buddy". The provider is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter").

We use our Twitter account to provide regular information about our company and our projects.

The maintenance of our Twitter account is based on our legitimate interest in the promotion of our company and our services in accordance with Art. 6 (1)(f) GDPR.

Information on which data is processed by Twitter and for which purposes it is used can be found in the Twitter privacy policy: https://twitter.com/de/privacy.

If you use Twitter, your data will be processed regularly for analysis and advertising purposes to deliver interest-based advertising and content inside and outside Twitter. For this purpose, cookies and pixels are regularly stored on the user's devices, also across devices, which can be used to track the usage behavior and interests of the users.

You can limit the processing of your data in the general settings of your Twitter account as well as in the section "Privacy and Security" and under the link: https://twitter.com/personalization.

In addition, you can restrict Twitter access to contact and calendar information, photos, location information, etc. on mobile devices in their settings. For more information on these items, please visit the following Twitter support pages: https://support.twitter.com.


We use a LinkedIn profile and LinkedIn pages. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

Data transmission to the USA is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

LinkedIn uses advertising cookies. If you want to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

For details on how they handle your personal information, please refer to LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.

Web analytics

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter referred to as "Google"), on our website. As part of this, pseudonymised user profiles are created and cookies are used. The information generated by the cookie about your use of this website, such as your

• browser type/version,

• operating system,

• referrer URL (website previously visited),

• host name of the accessing computer (IP address) and

• time of server request,

is transmitted to a Google server in the USA and stored there. This information is used to evaluate your use of this website, to compile reports on the website activities, and to perform further services linked to website and internet use for market research purposes and to tailor the design of this website. This information may also be sent to third parties if this is legally required or if third parties process this data on behalf of Google. Under no circumstances will your IP address be associated with any other data. IP addresses are anonymized so that it is not possible to assign them to individuals (known as IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, we would point out that this may result in you not being able to use all the features of this website.

These processing operations only take place if express consent is granted in accordance with Art. 6 (1)(a) GDPR.

You can also prevent the data generated by the cookie about your use of the website (including your IP address) from being sent to and processed by Google by downloading and installing the available browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).

Additional information on data protection with respect to Google Analytics is available on the Google Analytics website in the help section (https://support.google.com/analytics/answer/6004245?hl=en).

Plugins and other services

Google reCAPTCHA

This website also uses the reCAPTCHA feature provided by Google. This feature is primarily used to differentiate whether an entry is made by a natural person or whether the function is being misused through mechanical and automated processing. Use of the service also involves sending the IP address and any other data required by Google for the reCAPTCHA service to Google. These processing operations only take place if express consent is granted in accordance with Art. 6 (1)(a) GDPR.

Processing company: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited, headquartered in Ireland, is certified under the “Privacy Shield”, a US-European data protection accord which ensures compliance with the data protection level applicable in the EU.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/policies/privacy.

Google Fonts

Our website uses web fonts provided by Google for the uniform display of fonts. When you access a website, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

To do this, the browser you are using must connect to Google’s servers. This gives Google information that our website has been accessed via your IP address. The use of Google Fonts is in the interest of a uniform and appealing presentation of our website.

These processing operations only take place if express consent is granted in accordance with Art. 6 (1)(a) GDPR.

Processing company: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited, headquartered in Ireland, is certified under the “Privacy Shield”, a US-European data protection accord which ensures compliance with the data protection level applicable in the EU.

More information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy.

Google Tag Manager

Google Tag Manager is a Google solution that allows companies to manage website tags from a single interface. The Google Tag Manager is a cookieless domain that does not collect any personal data. Google Tag Manager is responsible for triggering other tags, which in turn may collect data. We hereby draw your attention to this separately. Google Tag Manager does not access this data. Legal basis: Art. 6 (1)(f) GDPR. Processing company: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads and Google Conversion Tracking

This website uses Google Ads from Google. Ads is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

As part of Google Ads, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google Ads advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an Ads advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the Ads advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

Conversion cookies are stored based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

For more information about Google Ads and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google Ads and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google Ads and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).

Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb.

The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1)(a) GDPR. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.

For more information and the Google Privacy Policy, go to: https://www.google.com/policies/technologies/ads.

Facebook Pixel & Custom Audiences

We use Facebook Pixel. This allows users’ behavior to be tracked once they have clicked on a Facebook advertisement and have been redirected to the provider’s website. This process facilitates the analysis of user behavior and helps us tailor our marketing campaigns to user interests. This marketing tool automatically opens a connection to the Facebook server as soon as you have agreed to the use of this cookie (consent is required). By retrieving this pixel from your browser, Facebook can then recognize whether a Facebook advertisement was successful, e.g. whether it has led to an online purchase. We receive only statistical data about this process, which has no link to a specific person. It enables us to record the effectiveness of the Facebook advertisements for statistical and market-research purposes. However, Facebook may store and process the data for its own advertising purposes based on the relevant user profile.

You will find further information about which data are collected and what they are used for, their processing and usage by Facebook, and the options for adjusting your settings to protect your data, in Facebook’s data policy. The Facebook social network is operated by the eponymous company Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or for users of our web pages resident in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Harbour, Dublin 2, Ireland. The legal basis for the data processing is Art. 6 (1)(a) GDPR (consent). If you have not consented to marketing cookies, the Facebook Pixel & Custom Audiences will not be installed. Data protection policy: https://www.facebook.com/privacy/explanation.

Twitter Universal Website Tag

Furthermore, we use conversion tracking with Twitter Pixel on our website. This is a tool provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.

It enables us to record our website’s use statistics so that we can optimize the website. In this case Twitter places a cookie on your device if you arrive on our website by clicking on a Twitter advertisement. Conversion tracking facilitates the compilation of statistics and does not serve to identify you personally. Instead, we only want to know which Twitter advertisements and which interactions users have used to visit our website. You can find further information at: https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html. We use Twitter Pixel only with your explicit consent, in accordance with Art. 6 (1)(a) GDPR. You can block the placement of cookies by adjusting your browser settings. Furthermore, you can adjust the settings in your personal Twitter account that relate to receiving advertisements: https://twitter.com/settings/personalization. Data protection policy: https://twitter.com/en/privacy.


We use Cookiebot to display cookie banners. Cookiebot is a product of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, hereinafter "Cybot."

Cookiebot informs you about the use of cookies on the website and allows you to make a decision about their use. If you agree to the use of cookies, the following data will be automatically recorded by Cybot:

• your anonymized IP address,

• the date and time of your consent,

• the user agent of your browser,

• the provider's URL,

• an anonymous, random, and encrypted key,

• your cookie status which serves as proof of consent.

The encrypted key and cookie status are stored by means of a cookie on your device to enable the corresponding cookie status to be restored when you return to our site. This cookie automatically deletes after 12 months.

The legal basis for this processing of data is Art. 6 (1)(f) GDPR. Our legitimate interest is in the user-friendliness of the website and the fulfillment of the statutory requirements of GDPR.

You can prevent cookies from being installed and/or delete this cookie by adjusting the settings on your internet browser.

Go to this link to read the Cybot privacy policy: https://www.cookiebot.com/en/privacy-policy.

Period for which the personal data is stored

The period for which your data are stored depends on the purpose of the data processing. Accordingly, we store your data only for as long as is required for the purposes for which they are processed.

If the data are no longer required in order to fulfill the purpose, they are deleted regularly unless the further processing is required for the purpose of complying with retention obligations under commercial or taxation law, or in order to keep documentary evidence in compliance with the statute of limitations.

Your rights as a data subject

Right to confirmation

You have the right to request confirmation from us as to whether personal data relating to you will be processed.

Right to information (Article 15 GDPR)

You have the right to obtain information about the personal data stored about you at any time, free of charge, as well as the right to access a copy of such data from us, in accordance with the statutory provisions.

Right to rectification (Article 16 GDPR)

You have the right to request the immediate rectification of incorrect personal data relating to yourself. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

Right to erasure (Article 17 GDPR)

You have the right to demand that we erase the personal data relating to you be deleted without delay, provided that one of the reasons provided by law applies and if processing or further storage is not required.

Right to restriction of processing (Article 18 GDPR)

You have the right to request us to restrict the processing of your personal data under following circumstances:

• you contest the accuracy of your personal data and we therefore verify the accuracy of your personal data for a period,

• the processing is unlawful and you oppose the erasure of your personal data and instead request the restriction of their use,

• we no longer need the data, but you do need it to establish, exercise or defend legal claims,

• you have objected to the processing of your data pursuant to Art. 21 (1) GDPR and it is not yet clear whether our legitimate grounds override those of yours.

Right to data portability (Article 20 GDPR)

You have the right obtain personal data relating to you that you provided us in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another controller without hindrance by us, to whom the personal data was provided, provided that the processing is based on the consent pursuant to Art. 6 (1)(a) GDPR or Art. 9 (2)(a) GDPR or on a contract pursuant to Art. 6 (1)(b) GDPR, and the data are processed using automated procedures, unless processing is necessary to complete a task, is in the public interest or is carried out in the exercise of an official authority assigned to us.

Furthermore, when exercising your right to data transferability pursuant to Art. 20 (1) GDPR, you have the right to have personal data transferred directly from one controller to another, provided this is technically feasible and does not impede the rights and freedoms of other persons.

Right to withdraw consent (Article 7 (3) GDPR)

If you have consented to the processing of your personal data by us, you have the right to revoke your consent at any time. The legality of processing your personal data before revocation remains unaffected. We may further process such data pursuant to another applicable legal basis, e.g. for the fulfillment of our legal obligations.

Right to object (Article 21 GDPR)

You have the right to lodge an objection to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Art. 6 (1)(e) (data processing in the public interest) or (f) (data processing on the basis of the weighing of legitimate interests) GDPR.

This also applies to profiling based on these provisions pursuant to Art. 4 Number 4 GDPR.

Should you lodge an objection, we will no longer process your personal data unless we can demonstrate compelling and legitimate reasons for such processing that outweigh your interests, rights and freedoms, or where processing serves the assertion, exercise or defense of legal claims.

In individual cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling where this is connected to this kind of direct marketing. Should you object to the processing of your data for direct marketing purposes, we will no longer process your personal data for this purpose.

In addition, you have the right to object to our processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR for reasons arising from your particular situation, unless such processing is necessary for the performance of a task in the public interest.

You are free to exercise your right to lodge an objection in relation to the use of information society services, Directive 2002/58/EC notwithstanding, by means of automated procedures using technical specifications.

Right to lodge a complaint with a supervisory authority (Article 77 GDPR)

If you have not received an answer after a reasonable period of time from the DPO, or have received an answer which is incomplete or unsatisfactory in your view, you shall have the right to lodge a complaint with a supervisory authority, in accordance with Art. 77 GDPR, if you consider that the processing of personal data relating to you infringes the GDPR. Such complaint may be lodged in particular with the supervisory authority in the Member State of your habitual residence, place of work or place of the alleged infringement.

Questions and how to assert your rights

If you have any questions regarding data protection, or want to exercise one of your rights or to lodge a complaint we will be happy to assist you: hello@globebuddy.dog.

Globe Buddy ApS

Agro Business Park

Niels Pedersens Allé 2

DK-8830 TjeleG


VAT number: DK40537422

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